Facebook Graph Search Means You’re Back in the Personal Brand Curation Business

Yesterday, Facebook’s gamble on an Apple-esque press event paid off. The public markets punchline debuted “Graph Search,” a feature that recalled its pre-IPO promise. Some dared to wonder if the world’s largest social network, which can often feel like a steady stream of cross-posts from Twitter and Instagram, found a way to make itself “useful.” 

Through an intuitive search bar, users can easily sort all that data buried in “About” sections or deep the Timeline archives. Yelp can’t tell you which Indian restaurants your friends from India like. And, try as Search Plus Your World might, it wouldn’t be able to help you fill a Google+ circle with librarian friends who also like Beyoncé.
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