Already have your invitation to the 2013 Costume Institute’s Benefit, but can’t figure out how to turn your epic ballgowns from years prior to fit this year’s theme of “Punk”? No worries, digital luxury retailer Moda Operandi has your back: Starting on May 2nd, the site will be selling 100 one-of-a-kind, punk-inspired clothes and accoutrements from famed fashion houses.
Problem solved! Now you just have to figure out which designer you are pretending brought you to the event.
According to WWD, the items up for grabs include:
T-shirts hand-studded with spikes from Eddie Borgo; a Givenchy chiffon and leather cape, and two corseted Vivienne Westwood tartan dresses. Rodarte, House of Waris, Moschino, Prabal Gurung, Thom Browne, Preen, Balmain, Dolce & Gabbana and Ek Thongprasert also made special pieces for the occasion.
Because nothing says “punk” like Dolce & Gabbana. Actually, this was a brilliant marketing move by the Operandi founders, Lauren Santo Domingo and Aslaug Magnusdottir. The ties run deep: the Internet-only retailer received a second round of funding last June–to the tune of $36 million–from Conde Nast, LVMH and IMG (among others). Not to mention that the exhibition is made possible by Moda Operandi and Conde Nast, according to the Met’s website. And as Ms. Domingo is a former contributing editor Vogue (and one of the benefit’s chairwomen) and Ms. Magnusdottir a cofounder of Gilt Groupe, creating a web-based fashion event around the hottest Anna Wintour-helmed ticket of the season was probably a no-brainer.
Now we are just left wondering: Who will these ladies be wearing?