Reviewing Artforum’s Advertisements: April 2013

  • This month’s issue of Artforum is superb, beginning with the very first piece, a series of moving remembrances of Michael Asher by Benjamin H. D. Buchloh, Anne Rorimer and John Baldessari. Also here: Sergei Tcherepnin and Gela Patashuri discuss their project for the Georgian Pavilion at the 2013 Venice Biennale, Maria Antonella Pelizzari tackles the work of the late Italian photographer Luigi Ghirri (who nabs this month’s cover), and Melissa Anderson considers the work of Jacques Demy. Great stuff. We’re here right now for the ads, though. It was a solid, though not altogether stellar, month in that department. In the slide show at left, our favorites.

  • This photography show by Christian Marclay features pictures that evoke sound without explicitly showing anything that makes sound. There will be a photograph of several music stands, for example. "He always seems really lazy to me," said a colleague when I chose this advertisement. Me, I call it understated humor. Like when you see a skull in The Clock instead of an actual clock. — Dan Duray

  • It's Takashi Murakami's feature film debut. According to LACMA there's a "pint-sized, gravity defying creature" (not pictured), "a giant monster" (uh, pictured) and "nuclear intrigue." OK sure! —Michael H. Miller

  • "Simplicity is the ultimate sophistication," Leonardo said. Bortolami proves that point nicely here with this ad for their upcoming Will Benedict–curated show. The charming photo? That's the work of Willem Oorebeek, which provides the title for the exhibition. Wouldn't mind seeing a bit more of his work around town. —A.R.

  • Oh no! Mark Flood forgot to list the information for whatever this double-page beauty is advertising. Quite a strange error from an artist who actually made a work called Art Forum Ad Fantasia (2012). I'm not totally sure what's going on here, but this is a good-looking piece of work. —A.R.

  • We weren't able to get ahold of anyone at good ole GBE, but this ad appears to be a video still featuring "Waltraud Meier as Kundry in the 1992 Metropolitan Opera telecast in Parsifal" and is most likely a reference to Ms. Peyton's show of paintings, drawings and prints based on Wagner, which opened at the opera house in 2011. A portrait of Met General Manager Peter Gelb is featured in the new show, and he was at the opening, along with approximately 90 dogs. (It was weird, right? Though good.) —D.D.

  • Those sheets of metal kind of look like strips of delicious uncooked bacon; young Richard Serra, for his part, also looks a little hungry. —M.H.M.

  • Something about these hastily hand-scribbled words strike a chord in light of Cheim & Read’s current show, an exhibition of Al Held’s enormous, tirelessly worked and reworked alphabet paintings. What a nice contrast! So if you have any Jack Pierson works on paper lying around, send them on over to Cheim & Read for their catalogue raisonné project. —Zoë Lescaze

  • Diagrams have been hot ever since MoMA made that intricate chart of abstract artists, and this ad confirms that they’re officially in vogue. First off, the title of the show makes diagrams—normally the purview of science textbooks—sound pretty sexy. Second, the idea of seeing what kind of diagrams artists like Matthew Barney, Max Ernst and Carolee Schneemann make, is actually pretty exciting. —Z.L.

Galleristny.com is now bigger, and part of Observer.com. We’re bringing you more arts news, as well as culture, design, style, real estate and politics.