According to the Times article, these new bras are “fitted” by having you place your breast into a molded, plastic “cup” (the trial process, since you can only by the bras online or at a Jockey boutique, will cost you $19.95…but you get a $20 rebate once you’ve bought into the program). Then:
Customers are meant to try on the cups and see what works best, then measure their rib cage. Someone with a 34-inch rib cage and medium-size breasts might wear a 5-34 or a 6-34, for instance.
“Medium-size” breasts? That sounds exactly right…right?
Then Today had its own spin:
Now, we have learned, bra sizing is all about the volumetric experience, which makes sense, since most of us are 3-D.
Al Roker brings up a good, if somewhat uncomfortable (for him) point: This would only work for Jockey bras, which would run women $60 without the kit. So Jeez…how much would it cost to switch all your bras over to this new sizing system…especially considering that most modern women are wearing the wrong-size bustier?