To Do Friday: Modern Love

Uniqlo, for making the cashmere sweater a disposable commodity--and bringing it to Midtown. Uniqlo, the Gap-like Japanese retailer that is a fashionista fave due to its collaborations with cult labels like Michael Bastian and  Suno, is getting into the museum scene, launching a free Friday night sponsorship at the Museum of Modern Art. Tonight, the first 1,000 visitors to the museum will receive a free Uniqlo tote bag. A multiyear corporate partner with MoMA, Uniqlo’s flagship store is just around the corner from the museum—so pick up one of the store’s Keith Haring or Andy Warhol T-shirts beforehand. “MoMA is my favorite museum in the world,” gushes Tadashi Yanai, the chairman, president and CEO of Fast Retailing, which owns Uniqlo. “It’s an honor for us to be neighbors with MoMA on 53rd Street.”

The Museum of Modern Art, 11 West 53rd Street, (212) 708-9400, 4pm-6pm every Friday, free.