To Do Wednesday: Paris Match

A guest at Istanbul fashion week sports an IRO jacket.

A guest at Istanbul fashion week sports an IRO jacket.

The French label IRO, started in 2004 by brothers Laurent and Arik Bitton, is opening a New York flagship superstore in Soho, complete with a black and white New Wave interior. The label fuses Paris street style with laid-back luxury. Think long-sleeve silk playsuits, boyish blazers and printed tunic dresses for girls and the perfect leather motorcycle jackets and hoodies for guys. Channel your inner Jean-Paul Belmondo or Jean Seberg at tonight’s opening celebration—unfiltered Gauloises not included.

IRO, 450 Broome Street, (212) 925-2290, 7-9pm, by invitation only.