As part of Hearst’s push towards digital, Troy Young will become the head of digital media, Hearst President David Carey announced today. In the newly created Mr. Young will oversee the digital content, technology, operations, revenue, product and business development strategies for the magazine division’s 26 online brands.
“He’s incredibly strategic and will bring the pulse of a startup to our world-class brands, focusing on content quality, velocity and accessibility on all platforms, as well as developing our video storytelling and creating new revenue streams,” Mr. Carey said in the announcement. “Big companies increasingly need to think and act like early-stage businesses, quickly iterating products, and Troy’s pure-play experience will enable Hearst to accomplish that.”
Indeed, Mr. Young comes to Hearst from non-traditional digital brands. He was most recently the president of Say Media, whose brands include xOJane, Remodelista and ReadWrite. Before launching and developing Say Media, Mr. Young was chief experience officer of Omnicom’s digital agency Organic, where he worked created strategy for corporate clients including American Express, Virgin Mobile, Sirius XM, Chrysler and Bank of America.
Mr. Young has also held board and advisory roles with a slew of digital media, mobile and commerce companies, Refinery29, BuzzMedia (now Spinmedia), and ticketing and e-commerce platform CrowdSurge among them.