News Corp Wants to Compete With BuzzFeed

News News Corp Logo

New News Corp logo.

News Corp got a new logo, but that’s not the only change on the horizon for Rupert Murdoch’s company as it gets ready for Friday’s split, when the money-making entertainment arm, which includes 21st Century Fox and Fox News, will be spun off from the more financially precarious publishing division. And in advance of the split, News Corp CEO Robert Thomson announced that the newspapers will be reimagined as “platforms”–all the better for launching digital products that flow between devices, The Financial Times reports.

“These papers are no longer newspapers; they’re platforms,” Mr. Thomson told the FT.

Mr. Thomson said that the papers must become profitable. And making them profitable apparently includes positioning the Post to compete with BuzzFeed.

“Some of the most successful recent start-ups are basically ersatz tabloid journalism,” he said. “If we can’t do it better than they can, then we’re not as good as we think we are.”

Only time will tell. In the meantime, we are getting ready for some Post lists. Surely they must be part of the plan, right?