Good news, Twitter users: you can now analyze the popularity (or total lameness) of your tweets for free!
The Next Web reported this morning that Twitter has opened its analytics platform to the general public, free of charge (until now, the feature was only available to Twitter’s advertising customers). Now, if you log on to ads.twitter.com and click “Timeline activity” under the “Analytics” tab, you’ll see a comprehensive chart showing the favorites, retweets, and replies each of your tweets has received. You’ll also see an interactive timeline charting your mentions, follows, and unfollows on a day-to-day basis. Also for your benefit, the site lets you download your analytics into an Excel spreadsheet.
Here’s mine. I’m not sure how to interpret this, but my most popular tweet in the past few days was about Liza Minnelli being my spirit animal.
Sure, it can be pretty depressing to see a visual representation of that two-week period where you lost six followers and gained none—or to be reminded of the time you thought your Red Wedding tweet was hilarious, but nobody favorited it. But there’s no doubting it’s a helpful tool in improving your Twitter skills and charting your progress—or just a nifty way to stroke your social media ego.