Uber Continues Disruption of Ice Cream Vending

I'll take a chocolate cone and a helicopter to the Hamptons, please.

(Photo: Getty)

(Photo: Getty)

Uber is continuing its assault on having to go out and wait in the street to get stuff, and aiming to disrupt ice cream trucks once more.

Tomorrow, Uber users will be able to request delivery of not just taxis, but also ice cream to their doors.

Sweaty, hungry city folk can simply tap a button on their Uber apps to demand an ice cream truck, which will arrive (errr… “if available,” Uber says) within a few minutes tomorrow from 11 a.m. to 5 p.m. The promotion is happening in 33 cities and 11 countries.

Because of how hot and gross it is outside, and how awesome it is to have ice cream delivered to your door, Uber anticipates that demand will be “very high and availability very limited,” adding that it might take a few tries to find a truck.

In New York City, Uber is serving Mister Softee and Van Leeuwen ice cream at $30 for six people. Uber-sponsored ice cream trucks will also be hitting the pavement in cities all over the U.S., Europe, Asia and Australia.

Uber also held the promotion last year, blasting Justin Bieber while a Betabeat reporter rode along.