Public Advocate Bill de Blasio is set to hit the airwaves tomorrow with the first ad buy of his mayoral race.
Mr. de Blasio, whose campaign appears to be gaining momentum as the clock ticks toward primary day, has been working to re-introduce himself to voters in the wake of Anthony Weiner’s latest sexting scandal, which appears to have given him an opening in the polls.
Now, his team is planning to take their message directly to voters, with significant air time booked from Thursday through the end of next week, according to a source familiar with the buy.
Mr. de Blasio’s spokesman Dan Levitan declined to comment on the plans, simply saying, “We do not discuss advertising decisions.”
But according to the source, the campaign will spend upwards of $70,000 for ads on one channel, WABC-TV, from Thursday through Sunday and an additional nearly $300,000 next week.
In total, the source estimated the de Blasio campaign would spend about $200,000 this week and another $600,000 the next–a significant amount, given the candidates’ $6.4 million primary spending cap.
Last week, Mr. de Blasio unveiled a new campaign web ad featuring a basketball team that has renamed itself “The de Blasios” as well as his wife and two kids. His team also unveiled a Spanish-language online spot narrated by the candidate.
Some candidates have already hit the airwaves, including City Council Speaker Christine Quinn, whose spots have been airing on network and cable stations for several weeks.