Fashion designer Phillip Lim finally revealed the entirety of his cheap-chic 3.1 Phillip Lim for Target collection on Monday evening, with a special preview for style editors and auteurs. The presentation, staged in the mass retailer’s Garment District studio, offered a close-up look at the 100-plus pieces that will hit a majority of Target stores nationwide on September 15.
If Monday’s response is any indication of the collection’s expected success, then Mr. Lim may have a hit on his hands. Many guests already had their eyes on specific pieces to scoop up at the collection’s launch event, expected in early September. Lucky magazine’s Elana Fishman counted “too many items” on her own wish list—a paneled, floral-print dress among them.
Part of the collection’s excitement stems from Mr. Lim’s unique approach. While previous Target collaborators have created budget versions reminiscent of but not faithful to their own brands, Mr. Lim chose to render affordable adaptations of his best-sellers.
His trademark rhinestone-spangled cocktail dresses, tailored trench coats, and even a thrifty take on his popular pre-fall 2012 comic print sweater (widely featured in fashion glossies last fall), are all there, at prices ranging from $19.99 to $299.99.
“I felt that together we could create a collection that would inspire,” he said of his Target goods, “one that is cool and chic but still very accessible.” Elbows out, shoppers.