Pinterest Makes Itself Useful By Notifying Users When Pinned Items Go On Sale

This almost makes up for "Keep Calm and Zumba On." Almost.

But when does mac & cheese go on sale?

But when does mac & cheese go on sale?

Pinterest has long been the domain of overgrown sorority girls, bored Southern belles, and Your Annoying Cousin. It’s tough not to hate on the site’s miles and miles of cutesy recipes, DIY projects and saccharine quotes displayed against generic sunset backgrounds.

But with its new savings alerts feature, we just might have to quit playing the Negative Nancy and sign up for an account.

Savings alerts, introduced on Thursday, notify users when products they’ve pinned go on sale. From Pinterest’s blog:

“You don’t have to do anything to get notified. Just keep pinning the things you’re into, and leave the price watching to us. We’ll try to keep your inbox clutter-free by grouping these notifications into a single email, but you can always adjust your settings if you need to.”

Sounds like a plan. Wading through a bunch of “fitspo” in search of a deal can’t be worse than receiving 50 emails a day from the same retailer, anyway.