Unions Launch Spanish Radio Ad Campaign Touting Quinn

Christine Quinn and Sila María Calderón

Christine Quinn at one of her many events touting her support in the Latino community.

A coalition of labor unions has launched a major Spanish-language radio campaign touting City Council Speaker Christine Quinn for mayor.

SEIU 32BJ, the Hotel Trades Council, the Mason Tenders District Council and Teamsters Joint Local 16 have teamed up as “Unidos para Comunidades Trabajadoras” for the one-minute spot, which touts Ms. Quinn’s record and declares: “It’s time we had a mayor who looks out for us.”

“For over a decade, Democrat Christine Quinn has fought for working families in City Hall,” narrates a woman in Spanish over happy-sounding music, according to a translated transcript.

“From creating thousands of new, affordable housing units, to expanding full-day pre-K by nearly ten thousand seats, to passing paid-sick leave so that working men and women can earn a decent living without having to worry about missing work, Democrat Christine Quinn has been there for us,” she continues.

As mayor, says the ad, Ms. Quinn plans “to crack down on bad landlords and protect tenants against foreclosure, reduce overcrowding in our schools and help create good jobs by supporting our communities, our workers and our small business owners.”

The ad, which began airing over the weekend on WXNY FM, WSKQ FM, WPAT FM and WCBS AM, will run through primary day,  mostly during rush hour as well as during New York Yankees games.

According to a labor source, the six-figure buy “continues our efforts to get out the Latino vote, which we think will be crucial in this election, and it shows our determination to elect Chris Quinn as our next mayor.”

The ad mark the first known independent expenditure radio ad in Ms. Quinn’s favor.

In addition to the recent buy, the unions have also been organizing early get-out-the-vote efforts, including door-to-door canvassing in key Latino districts. 32BJ alone expects to have 7,000 boots on the ground on primary day, according to the union source.

Ms. Quinn’s campaign has been heavily courting the Hispanic community–especially the Latina vote. According to a recent NBC 4 NY/WSJ/Marist poll, she now has the support of 27 percent of the Latino likely Democratic primary voters–far above her rivals.

Click below to listen: