Facebook Turns to Artificial Intelligence in an Attempt to Improve Your Brain-Dead News Feed

Just keep increasing that creep factor, Facebook.

Is this what AI looks like? (Photo: 123RF.com)

Is this what AI looks like? (Photo: 123RF.com)

A common complaint about Facebook’s News Feed is that it just plain blows. It’s a gunky algorithm that surfaces that most mundane news from exes, people you hated in college and that girl on your Birthright trip who now returns to Israel every single year.

Well, Facebook has heard your entitled gripes, so it’s now using an artificial intelligence research group to decipher which posts you actually want to see.

According to Technology Review, Facebook is using “deep learning AI”  that stimulates the human nervous system in order to track which posts excite. The clan reportedly consists of eight people and details of what they do, presumably locked in a padded room, is being kept secret.

But the site’s chief technology officer, Mike Schroepfer, said it’s all about improving updates flooding into your feed. Currently, of the average 1,500 posts your annoying friends share a day, a machine guesses the 30 to 60 posts that ends up in the News Feed.

Facebook wants to use AI data to improve what it shows you, so you won’t abandon the site (as many in the company secretly fear).

“It’s not that I look at my news feed once at the end of the day; I constantly pull out my phone while I’m waiting for my friend, or I’m at the coffee shop. We have five minutes to really delight you,” said Mr. Schroepfer. As a result, seeing what posts that do well can help users improve their postings.

It eventually plans to release its finding to the public. But in the meantime, why doesn’t Facebook just stick a chip in our heads and call it day?