To Do Thursday: Fragrant Musings

Mia Moretti.

Mia Moretti.

Fragrance is an art, and Estée Lauder is launching its new scent, Modern Muse, at the Guggenheim Museum. Inspired by the duality of today’s woman, the celebration of Modern Muse will feature a performance by Mia Moretti and Margot of the Dolls, who will debut their new single, “Southern Swing.” The face of the fragrance is fittingly model/It Girl Arizona Muse. Expect lots of designers and creative types with muses in tow like Olivier Theyskens with model Constance Jablonski, photographer Steven Sebring with model Coco Rocha and InStyle Editor in Chief Ariel Foxman with his September cover girl Drew Barrymore. Also on the list: Fern Mallis, photographers Inez and Vinoodh, Amy Sacco and Tali Lennox. 

Solomon R. Guggenheim Museum, 1071 Fifth Avenue, (212) 423-3500, 9 p.m., by invitation only