One way to make a bold entrance? Trick everyone into believing they’re being sieged by a swarm of sun-weathered poultry, cigarette butts, piss and homeless cats.
This is no longer a pipe dream. Williamsburg perfume wizard Julia Zangrilli of Nova just whipped up a perfume inspired by the rancid stench wafting along Manhattan’s Broome Street between Allen and Eldridge, the notorious smelliest block in New York.
Those eager to douse themselves less ironically in the aroma of decay are in luck: Ms. Zangrilli also concocted a fragrance based on a lungful of Greenpoint’s water treatment plant, an apparently pleasant scent based on the area’s foliage. The Greenpoint blend is available through September.
LES, unfortunately, will not be commercially sold. Creative would-be buyers can still create their own DIY Broome stink the old-fashioned way — by scrubbing themselves down with old meat, and passing a hot afternoon in a port-a-potty.