De Blasio Urges Voters to ‘Join the Cause’ in New Ad

A scene from de Blasio's new ad.

A scene from de Blasio’s new ad.

Mayoral front-runner Bill de Blasio is out with his first ad of the general election, which paints his candidacy as a political cause.

The 30-second spot, which his the airwaves today, features footage from Mr. de Blasio’s primary night victory party, where he addressed a huge crowd of enthusiastic supporters gathered at a Brooklyn concert hall.

“There are those who have said our ambition for this city is too bold, that we’re asking of the wealthiest New Yorkers too much, that we’re setting our sights for the children of this city too high,” a steadfast Mr. de Blasio tells the group, flanked by his now-famous family as soaring music plays behind him.

“Well let me say this: We are New Yorkers. Thinking big isn’t new to us. We are bigger, we are stronger, we are better as a city when we make sure that everyone has a shot,” he says.

The ad ends with the tagline: “Join the Cause.”

“It will remind you of how far we’ve come, and why there’s too much at stake to let up now,” Mr. de Blasio’s campaign manager Bill Hyers said in an email to his supporters announcing the spot.

Mr. de Blasio’s first TV buy of the general election comes a day after his Republican challenger, Joe Lhota, released his own ad touting his liberal credentials. But Mr. Lhota is facing a steep uphill battle; a new poll out this morning shows Mr. de Blasio ahead by 50 points with just over a month to go before election day.

You can watch the ad below::