How Much PR Costs

A Range of Retainer Fees

Ronn Torossian by Mark Hammermeister

Ronn Torossian by Mark Hammermeister

How has the price of PR fared, post-recession? We asked several firms to share their going rates. The short answer: very nicely, thank you.

“Our retainers range from $5,000 – $12,000 monthly, depending on the specific work parameters of an account, with the median being around $7,500/month.”

—Lloyd P. Trufelman, Founder & President, Trylon SMR

“In 2000, $10,000 a month was my minimum monthly retainer, and it still is today. Yes, many pay considerably more, but in the booming tech scene, not every client wants to shell out $10,000 or can.”

—Marco Greenberg, Founder & President, Thunder11

“Our retainers range from $7,500 – $50,000 or so. Crisis costs are different and generally charged by the hour with a $20,000 minimum.”

—Ronn Torossian, Founder & President, 5WPR

“Our clients generally pay between $15,000 and $30,000 a month, depending on the workload.”

—Stu Loeser, Founder & President, Stu Loeser & Co.

Stu Loeser by Mark Hammermeister

Stu Loeser by Mark Hammermeister

“To properly scope a client program and assign the proper team support, we feel $15,000 – $17,500 per month is a reasonable starting point.”

—Anne Green, President & CEO, CooperKatz & Company, Inc.

“We have some clients that pay us $100,000 or so per year, some clients that pay us more than $100,000 per week and many clients that pay us $100,000 or so per month.”

— Mark Hass, President & CEO, Edelman United States