Target is the store you can’t walk into without dropping $120 on tooooootally necessary housewares, clothes and snacks. And Pinterest is the website you can’t log onto without losing hours of your life in a sea of inspirational quotes and wedding paraphernalia.
So in an act only the most shrewd retail genius could concoct, the two highly addictive brands are joining to create the alpha and omega of holiday shopping.
Target (pronounced “tar-zhay“) is aiming its “My Kind of Holiday” campaign at digitally connected, time-pressured moms (a.k.a. most of the girls you went to high school with), Fast Company reports. Pinterest is at the campaign’s fiery, money-melting epicenter. Target will create “shoppable holiday catalog-style Pinterest boards,” with the most pinned Target items being highlighted in stores and online.
Target created Pinterest boards last year, too, and they were popular, “but we didn’t do all we could,” chief marketing officer Jeff Jones says ominously. Translation: last year we made a shit-ton of money; this year, we’re going for a certifiable fuck-ton.
Well, Target, we’d love to help you out with that. We aren’t even going to try to resist the holiday siren song of these two giants of commerce. We can feel the money floating out of our wallets and into cyberspace now. The only thing worse for our bank accounts would be a partnership between Seamless and Trader Joe’s.