Time Continues to Beef Up Digital

TimeTime magazine announced three new hires and a promotion as the magazine continues to strengthen its digital presence. In September, Time announced a bunch of hires and promotions at Time.com in anticipation of the website relaunch. 

Huffington Post’s social media editor Laura Hibbard has been hired for the new position of audience engagement editor. In her new role will help director of digital innovation Callie Schweitzer with audience development. Michael Lester is leaving Talking Points Memo, where he was the video producer, to become an associate video producer at Time. The Daily Beast’s Sarah Begley is going over to Time as digital operations editor. And Time social media editor Kelly Conniff has been promoted to special projects editor.

Full announcement below:

Kelly Conniff becomes special projects editor, overseeing long-term packages and lists. Working with Michael Duffy, she’ll also be our day-to-day liaison to sales and marketing. Kelly joined TIME two years ago as social media editor. During her tenure, TIME’s Twitter presence grew to 5 million, making us one of the top news brands there, and to 4.5 million on Google+, making us the single most-followed news brand there. TIME one of the top news brands on Twitter. We’ll also soon reach 2 million fans on Facebook.

Laura Hibbard joins us from the Huffington Post in the new position of audience engagement editor. Laura will manage TIME’s social presence and help Callie manage overall audience development. At HuffPo, where she worked the previous two years, she oversaw the Twitter, Tumblr, Instagram and Pinterest accounts and helped oversee Facebook. Originally from Tokyo, she also worked as an anchor and reporter for NBC affiliate KOMU while attending the University of Missouri’s School of Journalism.

Michael Lester joins TIME as an associate video producer. A native of Scotland, Michael came to America in 2007, after graduating two years earlier with a degree in Video Production and Creative Writing. Since 2011 Michael has been the video editor for Talking Points Memo, doing virtually all of their clips, mashups and original production. He has also produced short films, promos and music videos.

Sarah Begley joins as digital operations editor. She previously worked at The Daily Beast, where she wrote for the Women in the World vertical, and for Newsweek. Originally from Fairfield, Connecticut, she is an alumna of Vassar College.