Microsoft, a company allegedly run by adults, has opened an online shop dedicated to anti-Google products. The ‘Shop Scroogled’ outpost contains a variety of interesting and not dorky gifts decked out with slogans lambasting the search giant’s privacy practices.
Let’s take a gander at the items you won’t be buying. For $8, there’s a “Keep calm while we steal your data” mug complete with the Chrome logo. The description reads “let the world know that even though Google is trying to make money on almost every aspect of your digital life, you’re still calm.” Yep, you’re most certainly letting the world know a lot of things about you.
If you’re craving apparel, there’s a “Keep Calm” T-shirt for $12, a comfy hoodie that would keep you warm from those brutal Redmond winds for $25 and a hat for $15. Just look at how happy those Microsoft employees are posing, don’t you want to replicate that?
Ad Age reached out to Microsoft for an explanation as to why this is happening. A rep told them that it’s part of the company’s broader Scroogled ad campaign since the commercials were such a hit and to inform the public of Google’s supposedly shady privacy practices.
“The Scroogled gear is a fun way for them to do that,” a rep said.