The New Art Dealers Alliance (NADA) has partnered with the online art platform Artsy for the 11th edition of its annual art fair in Miami Beach.
Artworks in the fair, which will once again take place at the Deauville Beach Resort (Dec. 5–8), will be viewable in an online preview on Artsy the weekend before the fair opens.
NADA Director Heather Hubbs told The Observer that Artsy, which has worked with other fairs such as the Armory Show, approached her with the idea.
“Artsy is helping us reach a bigger audience, which is huge for us,” Ms. Hubbs said. “For us it’s about giving resources to our galleries that we don’t already have.”
The online preview will include profiles of the participating galleries and images of works for sale. Collectors interested in purchasing works will contact the gallery directly. The site is also helping NADA sell a print portfolio made to benefit NADA and the Brooklyn Academy of Music (BAM). NADA partnered with BAM earlier this year; the portfolio, which NADA premiered at its New York fair in May, includes prints by Joshua Abelow, Sarah Crowner, Alex Da Corte and others.