Hungry Hungry Hipsters: Brooklyn’s First-Ever Whole Foods Market Opens in Gowanus

Behold!

Toxic
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That pizza looks like a forest floor, in a good way.
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Whole Foods' On Tap
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There was a bread breaking ceremony to celebrate the store's grand opening. Opening Brooklyn's first Whole Foods Market apparently took ten whole years of planning.

Early this morning, The Observer braved the snow and the hordes of hungry hipsters to attend the grand opening of Brooklyn’s first-ever Whole Foods Market, located at the corner of 3rd St. and 3rd Ave. in Gowanus. From the 20,000 square-foot greenhouse and full bar on the roof, to the in-house coffee roaster and full pickle section on the ground floor, this Whole Foods has no doubt succeeded at fulfilling every Brooklyn stereotype there is.

“Brooklyn, get ready for all the..kale, quinoa, and arugula that your superfood diet can handle,” proclaimed Brooklyn borough president Marty Markowitz, who apparently fought long and hard to bring the high-end grocery store over the East River.

Besides showcasing locally-sourced foods and supporting local artists, the new Whole Foods announced various other Brooklyn-esque initiatives, including a partnership with the Brooklyn Botanic Garden to plant more fig trees, another with PS 118 to help build a greenhouse on the school’s property and third with the Gowanus Canal Conservancy to raise funds to clean up the cesspool that currently winds its way through the borough.

What are you waiting for? Go get your locally-sourced granola before it’s all gone!