Today, with news of a partnership with a local arts group, it’s clear the soon-to-open Gowanus Whole Foods is trying its best to become one with its hipster clientele.
According to DNAinfo, the Gowanus Whole Foods has teamed up with Arts Gowanus, a community of artists and arts organizations in the Gowanus Canal neighborhood. Together, Whole Foods and Arts Gowanus will throw monthly “drink and draw” events at the aforementioned rooftop bar, where we assume participants will use their favorite vegan art supplies while discussing their preferred microbrews and local hard ciders. (In actuality, the events will be taught by a different artist each month, and will focus on various topics like still life, watercolor, and collage, according to Arts Gowanus director Abby Subak.)
“Our mission is to have a Gowanus that’s creative and nurturing to artists,” Ms. Subak told DNAinfo. “I appreciate the fact that Whole Foods is looking at what’s going on in Gowanus as a neighborhood already and picking up on that and drawing that in.”
In addition to the art-making sessions, local artworks will also be showcased within the store (currently, the only confirmed exhibiter is Twig Terrariums).
DNAinfo also reported that “neighborhood artists will be a regular presence” at the new store—especially on December 17, at the grocery’s official opening, where local artists will reportedly personally welcome shoppers to the store.
“When we talk about ‘local,’ it’s not just about food for us,” said Whole Foods spokesperson Michael Sinatra. “It’s also about finding all those interesting businesses in the neighborhood and helping them grow, by bringing them into our store and introducing them to our shoppers.”
If the current Brooklyn theme prevails, we expect employees’ uniforms will be constructed from salvaged samples of hemp, birdseed, and discarded tofurkey wrappers.