Portable television host Ryan Seacrest has the epitome of a “first world problem.” He carries around two phones, with one being not an iPhone because he finds it too difficult to type on the Apple devices. So, as one does, he invested millions in a startup that assembles keyboard accessories for iPhones. The rich problem solve just like us!
In what is the most 2013iest thing ever, AllThingsD reports that Mr. Seacrest dumped more than $1 million into Typo Keyboards, a startup that makes–wait for it–attachable keyboards for iPhones. They look like the keyboards found on BlackBerry devices and cost $99.
Mr. Seacrest is betting big on the plastic keyboards, which will make their debut at next month’s Consumer Electronics Show. He’s reportedly going to invest more than $5 million in the startup as it rolls out more pieces of hardware.
A press release obtained from AllThingsD helps us flesh out the fan fiction concocted in our heads of how Mr. Seacrest actually types on his phone:
“The back story of Seacrest’s interest in this — for many of his friends and colleagues, carrying two phones was a habit: One for typing and correspondence and an iPhone for virtually everything else. One night, Ryan and his friend Laurence Hallier, CEO of Show Media, were out to dinner and both had phones on the table. Two people, four phones!”
Hollywood is weird.