Newsweek is delaying its rebirth as a print publication, AdAge reports. Instead of relaunching the new print publication in January or February, as editor Jim Impoco had announced, the magazine will hit newsstands on March 7.
But don’t blame the editorial department.
“It was a pretty aggressive deadline,” Mr. Impoco told Ad Age. “Editorial is ready, but we’re waiting on production.”
The once-staid weekly news magazine has had a tumultuous few years.
Newsweek merged with The Daily Beast in 2010 and Tina Brown presided over the uneasy marriage between print and website. In 2012, the magazine announced that it would cease printing at the end of the year. And then this past August, International Business Times bought Newsweek (but not The Daily Beast). IBT brought Mr. Impoco over from Reuters to lead the magazine. In December, Mr. Impoco announced the return of the print edition of Newsweek.
So after the long saga, what’s another month or two, really?