The New York Times announced today that the wait for the redesigned site will officially end next Wednesday, January 8.
Of course, the fact that the Times is redesigning its website is hardly a surprise. Last March, the Times unveiled a sneak preview and allowed subscribers to request access to preview the redesign in beta. In October, Times employees were given access to the redesigned site. And some Times readers will be able to see the redesigned site today.
According to the press release, the design of the articles on the new site will look similar to the March prototype, although the homepage and section pages will have a “fresh layout” with “new navigation and new fonts.”
“These improvements give our newsroom the best tools to publish in all digital forms,” executive editorJill Abramson said in the press release. “With more prominent video and photography, the new features are highly immersive and enhance our readers’ ability to share and comment throughout articles.”
“With this redesign, not only are we refreshing the look and feel of our public-facing site, but we have also laid down the foundation that gives us the ability to regularly iterate and enhance the user experience on NYTimes.com,” said Denise Warren, executive vice president, digital products and services, elaborated in the announcement. “We plan to continue making improvements, including introducing personalized navigation options that will allow users to customize their NYTimes.com experience to better suit their interests.”
The redesigned site will also feature native advertising, but, as Times CEO publisher Arthur Sulzberger, Jr. wrote last month in a staff email intended to reassure nervous journalists, the branded content will be clearly labeled and there will be “strict separation between the newsroom and the job of creating content for the new native ads.”