Surge Pricing Didn't Ruin Alexander Wang's NYFW Uber Partnership After All

Successful fashion/tech mashups are tough. Maybe it’s because fashionistas and code monkeys don’t mix, or because the luxe feeling of a silk Hermès scarf can’t be simulated via Android. Still, once in a while, the two industries blend seamlessly. This post is part of a series on tech and fashion collabs that got it right this Fashion Week. 

Last Saturday New York fashion’s resident Cool Guy, Alexander Wang, succeeded in dragging the overpriced-knit-hatted masses across the East River to Brooklyn. The consensus was that no one would have gone to the trouble for any designer but Mr. Wang. “Maybe Proenza,” a blonde fashionista allowed.
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Surge Pricing Didn't Ruin Alexander Wang's NYFW Uber Partnership After All