You gotta get a gimmick, a trio of wise women once advised. But to succeed on Broadway these days, what you really need is a star. Mounting a Broadway show has become so expensive, and the business so oriented to out-of-town visitors, that the only way to ensure a successful run is by providing a brand name. (When The Elephant Man next hits Broadway, the lead role will be played by none other than Bradley Cooper, according to The New York Times. The last time, it was Billy Crudup.) And so a steady stream of private jets bring Hollywood names east, lending their fame to a producer’s marketing plan and, in return, getting a chance to prove to the world, or at least to celebrity profilers, or maybe just to themselves, that they’re not merely movie stars—they’re actors. Because, really, isn’t it all about the craft?
Here’s a countdown of the 10 biggest celebrity performers coming to Broadway this spring.
(Photographs by Getty Images, unless otherwise noted.)
It’s a dwindling band, but there’s a handful of performers who are bona fide Broadway stars—theater people not famous for their movie work or their TV shows but big enough to draw audiences other than the obvious ones to a Broadway show. Nathan Lane is one of them; so is Patti LuPone. Then there are those whose great achievements are in theater but who’ve become part of the larger popular culture. That’s Idina Menzel. Wicked made her a star; a certain something else made her a celebrity. She’s returning to Broadway in March, starring in If/Then, the latest collaboration from the very talented folks behind Next to Normal.
Kelli O’Hara isn’t the Us Weekly-worthy celeb that Ms. Menzel is, probably because she has never been involved with a project with the pop-culture staying power of Wicked. But she’s an even bigger, regularly working Broadway star, knocking socks off audiences in a string of crowd-pleasing musicals: The Pajama Game, South Pacific, Nice Work If You Can Get It. She’s back, opening later this month in the new musical adaptation of The Bridges of Madison County. The score is by Jason Robert Brown, and her costar is Steven Pasquale, who played in Neil LaBute’s Reasons to Be Pretty on Broadway and Denis Leary’s Rescue Me on FX.
Zach Braff’s first movie role was a bit part in Manhattan Murder Mystery, playing Woody Allen and Diane Keaton’s home-from-college son. After that, he went on to Scrubs and Garden State and starlet-dating and several theatrical efforts at the Second Stage, both as an actor (in Trust, by Paul Weitz) and as a playwright (of All New People). His Broadway debut comes in April, when an adaptation of Mr. Allen’s Bullets Over Broadway opens at the St. James Theatre. Mr. Allen wrote the script, Susan Stroman is directing and choreographing, and the cast includes a host of respected theater people plus another TV star, The Sopranos’ Vincent “Big Pussy” Pastore.
With three consecutive Emmy Awards for the leading role on what was hailed as one of the best television series ever, Breaking Bad star Bryan Cranston, who portrayed chemistry teacher-turned-meth dealer Walter White, needs no further accolades. So what’s he doing now that the series ended? Playing President Lyndon Johnson in All The Way, a three-plus-hour bioplay that earned rave reviews when it debuted at the American Repertory Theater in Cambridge, Mass., in the fall. It opens at the Neil Simon Theatre in March.
By a certain light, he’s Broadway’s biggest star. Neil Patrick Harris is in his ninth season on a top-rated sitcom, CBS’s How I Met Your Mother. He is the leading awards-show host of the current era, singing, dancing and charming his way through four Tony Awards broadcasts and two Emmy Awards shows. (To widespread disappointment, there have not yet been any Oscars telecasts. To smaller-spread disappointment, Hugh Jackman was just announced as this year’s Tonys host.) He has starred in Assassins and Cabaret and has played in Rent and Proof and the celebrity-studded New York Philharmonic concert of Company. But it’s precisely because he’s such a beloved Broadway figure that he doesn’t feel like a TV star parachuting in to prove his chops; instead, he’s a theater guy who also does some Hollywood stuff. And that makes his turn in John Cameron Mitchell’s Hedwig and the Angry Inch, a performance that may well be exceptional, feel pleasantly unexceptional.
The playwright Will Eno, who writes compellingly weird domestic dramas, will make his Broadway debut in April. The Realistic Jones is an offbeat existential comedy about two suburban couples whose lives become intertwined; the Times’ Charles Isherwood loved it at the Yale Rep last spring, but it’s not the sort of thing that’s a surefire Broadway hit—until you consider its cast, which is Toni Collette (pictured), Tracy Letts, Marissa Tomei and Michael C. Hall. Mr. Letts, the smallest name in the bunch, is merely the guy who wrote August: Osage County and starred in last season’s remarkable take on Who’s Afraid of Virginia Woolf?
The Roundabout Theater Company’s upcoming revival of Cabaret is just strange. Broadway musicals, especially classic ones like this Kander and Ebb masterpiece, are revived with regularity. But a revival isn’t usually a replication; a different director, new stars, a changed time—they all put a different stamp on a show. At the end of April, though, the Roundabout will open a new version of the company’s 1998 revival, with the same director (Sam Mendes) and co-director and choreographer (Rob Marshall) recreating their decade-plus-old work. The poster is the same, and so is the star: Alan Cumming once again playing the emcee. Still, it’s Alan Cumming playing the emcee, and this time he’s joined by Michelle Williams, in her Broadway debut, as Fraulein Sally Bowles.
Daniel Radcliffe’s greatest bit of wizardry has been trying, valiantly, to get past being Harry Potter. In 2008, he turned in a very credible performance as the strange, deranged, repressed boy at the center of the psychological drama Equus. Two-and-a-half years later, he was even more impressive—if maybe not quite as good—as J. Pierrepont Finch in the Frank Loesser musical How to Succeed in Business Without Really Trying. (I didn’t think the production quite worked, but Mr. Radcliffe delivered a game, competent performance, singing ably and throwing himself into complicated Broadway choreography much more energetically than is typical from a nondancer.) Now he’s set to star in Martin McDonagh’s The Cripple of Inishmaan, as the play’s titular cripple, a physically and emotionally demanding role that I’m eager to see him dig into.
The surprising thing about James Franco’s Broadway debut is that it hasn’t happened sooner. Apparently having exhausted his options in graduate-level education, laissez faire awards-show hosting, Super Bowl Ford pitching and sundry performance-art projects, Mr. Franco will open mid-April in a new production of John Steinbeck’s Of Mice and Men. The matinee idol will play the migrant worker George opposite the nebbishy Irish Bridesmaids star Chris O’Dowd as Lennie. It’ll also be a Broadway debut for Leighton Meester, Gossip Girl’s Blair Waldorf.
Denzel Washington has two Academy Awards and two Golden Globes. He has also worked onstage regularly if infrequently. In 1990, he was the hunchback king in a Shakespeare in the Park Richard III; 15 years later, he was Brutus in Julius Caesar on Broadway. More recently, in 2010, he starring opposite Viola Davis in August Wilson’s Fences, and at the beginning of April, he opens in Lorraine Hansberry’s classic A Raisin in the Sun. Diahann Carroll was set to play his mother, but she recently withdrew. It’s produced by Scott Rudin, who knows how to market a celebrity-stocked serious drama—he made Harold Pinter’s Betrayal, starring Daniel Craig and Rachel Weisz, into the must-have ticket of the fall—which means Mr. Washington’s Walter Lee Younger will be this spring’s performance to see.
(Photo by Larry Busacca/Getty Images For People.com)
Need final proof that even the biggest stars crave the legitimacy they collect from turning in eight performances per week in front of a New York audience? One word: Oprah. It’s not official yet, but reports began circulating widely last week that Ms. Winfrey, an Oscar-nominated actress, is looking to make her Broadway debut during the 2015-16 season, starring opposite Audra McDonald in a revival of Marsha Norman’s Night, Mother. The best part? You get a Playbill! And you get a Playbill! And …
Welcome to Hollywood on the Hudson