To Do Monday: The Day of the Show

The Park Avenue Armory.

The Park Avenue Armory.

Fashion Week is one of the best weeks of the year to be in New York. I love the feeling of the fashion industry coming together to celebrate the new collections. It’s a great moment for every American designer, big and small. The New York Observer asked me to share my plans for the coming days.

On a busy day, I often start my morning with a run in Central Park to clear my head, or if it’s too cold, I’ll do yoga. Then I like to have breakfast with Dee and Sebastian. My go-to meal is low-fat Greek yogurt with fruit and Nespresso. 

The day of the show always comes up quickly. I arrive at the Park Avenue Armory early to make sure all the final details are coming together and watch the model rehearsals before interviews begin backstage. The buzz and energy backstage before the show is electric. We play music to get everyone excited and my family always comes backstage to wish me luck before taking their seats in the front row. We install big screens in the back so that my team and I can watch the models on the runway and live-stream social media feeds to watch editor reactions in real time. This season, we’re hosting the first-ever runway show InstaMeet and evolving our Social Concierge program, which we designed to cater to real-time asset requests made by media and influencers. We always challenge ourselves to evolve the process, and I’m excited to see what we will come up with next. 

Later that night, we’ll have a celebratory dinner with the team to congratulate everyone for their hard work. I’ve been in the fashion business for more than 40 years, and I can honestly say it’s the people around me that make the experience new and exciting year after year.

Tommy Hilfiger show, New York Fashion Week, Park Avenue Armory, 643 Park Avenue, 11 a.m., by invite only