Going Gaga: OUT NYC Transforms Into G.U.Y. Hotel

Flowers not included.

Flowers not included.

Lady Gaga is putting the pop in pop-up.

The Haus of Gaga has transformed the lobby of The Out NYC in Hell’s Kitchen into a museum dedicated to her new music video, G.U.Y.

“They reached out to us,” the developer behind the gay-targeted boutique hotel, Mati Weiderpass, told the Observer. “They wanted a place that could host an exhibit, but also an after party for her show this April at the Roseland.”

Venus Rising: Gaga's La Perla swimsuit dislayed beside a clam-shell bed.

Venus Rising: Gaga’s La Perla swimsuit dislayed beside a clam-shell bed.

From now until April 10, visitors can feast their eyes on some crazy props and costumes, including a clamshell bed, a Lego Chest plucked from Nathan Sawaya’s Art of the Brick exhibit, and a couture paper cutout in the shape of a gummy bear. To make the sights even zanier, guests can sip a commemorative cocktail, the Poker Fizz.

The fruity vodka spritzer comes free with a “Paparazzi” room package, which also offers tickets to Gaga’s after party at The Out’s nightclub, BPM, on April 4.

The paisley-shirted Mr. Weiderpass, in the meantime, enticed us with the hotel’s version of a Do-Not-Disturb sign.

“Look at that!,” he said. “It says ‘G.U.Y.S WELCOME’ on the back!”