Morning Media Mix

Illustration by Lauren Payne.

Illustration by Lauren Payne.

Ezra Klein’s Vox-backed website, known in pre-launch days by the codename Project X, will now be called And it wants to get readers to eat their vegetables, which is an expression that is used to mean read things that are good for you but nobody actually wants to read. But! is going to roast those boring but informative hard news topics to perfection, with a drizzle of olive oil and a hint of sea salt. So, get ready because is launching soon. And it can obviously extend a metaphor. (

Meanwhile, Matt Taibbi, former Rolling Stone political writer, wants to “capture the simultaneously funny and satirical voice that you got with Spy magazine” at his new, Pierre Omidyar-backed digital magazine.  He also apologizes for being late even when he’s early and wears a Russian-style hat. (New York)

New York Public Radio is getting a $10 million grant. But we bet that doesn’t mean the pledge drives will stop. (The New York Times)

Over cocktails at SXSW, Jill Abramson teased NYT Now, the new Times app with curated content that is going to launch “very soon.”  (Engaget)

Magazine industry, take note. Even David Carr is watching all the good television shows instead of reading: “My once beloved magazines sit in a forlorn pile, patiently waiting for their turn in front of my eyes,” he wrote. (The New York Times)