Pamela Rosenkranz Will Represent Switzerland at the 2015 Venice Bienniale

Installation view of 'Pamela Rosenkranz: Because They Try to Bore Holes' at Miguel Abreu in 2012. (Courtesy Miguel Abreu)

Installation view of ‘Pamela Rosenkranz: Because They Try to Bore Holes’ at Abreu in 2012. (Courtesy Miguel Abreu)

The Swiss Arts Council Pro Helvetia announced today that its biennial jurors have tapped Pamela Rosenkranz to represent Switzerland in the 2015 Venice Biennale, which opens next May. Ms. Rosenkranz, who was born in Sils-Maria, Switzerland, in 1979 and shows in New York with Miguel Abreu, has been a mainstay of major exhibitions recently, having been selected for the 2014 Taipei Biennial, the 2014 Marrakech Biennale, the 2013 Venice Biennale and the 2012 Liverpool Biennial.

Here’s how Pro Helvetia explains her work:

Rosenkranz’ work employs the internet-driven thinking of her generation. With a wide scope of references, ranging from politics, history, philosophy and technology to pop- culture, she translates complex issues into accessible sets of symbols, using a variety of shiny surfaces. Amongst other elements Rosenkranz uses skin-coloured finger painting on high-tech materials, colour schemes of global corporations, soft drinks and water bottles in her work. She confronts these products with their material reality and their synthetic appearance. With unexpected references to topics we encounter in the generated images and overabundant information of everyday life, Pamela Rosenkranz creates links that enable us to see things in an unexpectedly connected way while haunting and alienating us at the same time.

Looking forward to it!