Square To Open East Coast Headquarters in SoHo

We wish we worked on top of an Anthropologie.

375 W. Broadway (Screengrab: Google Maps)

375 W. Broadway (Screengrab: Google Maps)

Square, the company that makes those little white devices that enable small businesses to accept credit card payments, has just announced they’ll be opening East Coast headquarters in New York’s SoHo neighborhood, at 375 W. Broadway.

Since expanding to the city in October 2012, Square’s New York staff have been working from the offices of 80/20, the design agency Square acquired, at 121 Greene St. The new office will enable the company’s New York team to expand to more than 350 employees, a press release said.

“New York exerts a significant impact upon global commerce, technology, and art — something we do every day at Square as we help local sellers grow their business with simple and beautiful tools,” Demetrios Marantis, Square’s head of international government, regulatory and policy work, said in the release.

Based in San Francisco, Square also currently has offices in Atlanta, Tokyo and Kitchener-Waterloo.

Update: Betabeat received a press release from Governor Andrew Cuomo’s office, detailing the Governor’s involvement in the opening of Square’s new East Coast headquarters. New York State’s Empire State Development offered Square $5 million in tax credits to help facilitate their New York expansion, the release indicates. A spokesperson from Governor Cuomo’s office indicated that similar tax credits have been offered to startups before, including Quirky and Medidata.