The Lovely Bones: La Perla Removes Rib-Baring Mannequin After Outcry

Somebody get that mannequin a cheeseburger!

La Perla is no longer in the business of selling eating disorders.

The high-end lingerie shop has removed a seriously malnourished mannequin from the store’s SoHo location after Michael Rudoy tweeted this picture:

The picture attracted a ton of attention and within hours people everywhere were chiming in using the hashtag #NotBuyingIt:

“It’s not and I’m ,” tweeted Seth Malins, founder of the website Feel More Better and champion of the Truth in Advertising Act.

“Shocked by La Perla’s mannequins this is a terrible step back for body image,” plus-size model Louise O’Reilly tweeted. “This should be banned.”

Without missing a beat, La Perla quickly took to Twitter themselves with this message:

We have an update on this issue: The mannequin photographed has been removed from the store and will not be used again by any La Perla boutique. We are in the process of redesigning all La Perla stores with a new concept image and the mannequins that are currently displayed in our US stores will no longer be used. We appreciate and value everyone’s comments, thank you for bringing this to our attention.