Imagine going to a club to see a DJ perform live — from 5,000 miles away.
Mixify, the online platform that lets you live stream DJs’ EDM tracks, has just introduced Clubcast, a service that lets venues live stream an HD video feed of a DJ’s set directly into their premises. Clubcast works two-ways, meaning not only can club-goers see the DJ, but the DJ can also see his or her audience and gauge their reactions to the music.
Sure, it’s a little weird that club-goers won’t actually be dancing and cheering for a present, physical human, but it’s also cool that a DJ in New York could wake up, go to a little booth, and play a huge show in Australia. And we thought it couldn’t get any easier to be a DJ.
Besides providing the technology, Mixify also assists venues with Clubcast’s implementation. They help with production setup, book the DJs and create promotional material to bring people to the show.
“Clubcast is the next frontier in live events for the music industry — for fans, artists and venues,” Mixify founder David Moricca said in a release. “With Clubcast’s technology, we are not only breaking geographic barriers, but also creating a way for artists to reach new markets and for venues to maximize their offerings to party goers, while adding new streams of revenue to their businesses.”
Clubcast will surely excite EDM fans, but the investor community is evidently interested, too. Yesterday, Mixify announced they’d closed a $1.8 million Series A. Investors included Australia’s CMB Capital, Tim McGee and Richard Mergler of Ministry of Sound Australia, and DJ/producer Tommy Trash.
Here’s a video of Clubcast in action: