Airbnb just revealed it’s new logo and it’s certainly…something. At a press conference earlier today, CEO Brian Chesky told users that the refreshed brand’s ethos is to build a sense of “belonging” since a home is where you feel the most comfortable.
“If we are to be understood as a brand — and more importantly as a community — we need to communicate this idea of ‘belonging’ to the world,” said Chesky before leading everyone into a communal prayer circle. That last part didn’t happen, but the company claimed the new logo represents three things: people, places, and love.
Twitter users, on the the hand, interpreted it as a dick, vagina, boobs, a butt and even ET’s head.
— Josh Laincz ⍟ (@zohf) July 16, 2014
QUICK housing rental company or brit + co vertical? pic.twitter.com/wJwyz6j5FA
— Dianna McDougall (@DiannaMcD) July 16, 2014
Let’s be honest: new Airbnb logo looks like DoubleDickDude.
— David Weiner (@daweiner) July 16, 2014
I’m no designer, but why is airbnb’s new logo Old Geena Davis from “A League of Their Own”? pic.twitter.com/3oH7MeRBbW
— bobby finger (@bobbyfinger) July 16, 2014
Come on guys, the new Airbnb logo clearly looks like a bunny butt pic.twitter.com/hNqD1Hujii
— Rose Pastore (@RosePastore) July 16, 2014
exclusive pic of the new AirBnB logo: pic.twitter.com/LtkunRUhVo
— Ross Neumann (@rossneumann) July 16, 2014
i would feel better about the airbnb logo if this photo didn’t exist pic.twitter.com/6wvRYI5kN9
— Heather Schmelzlen (@anchorlines) July 16, 2014
what you think the new airbnb logo looks like says a lot about you
— Amber (@missambear) July 16, 2014
@justabide show me on the AirBNB logo where the bad man touched you.
— Kevin Collins (@voxkev) July 16, 2014