Neuehouse, the members-only workspace and host to many a screening, press conference and panel discussion, will expand to Los Angeles early next year, the company announced today. In what’s the first expansion since the flagship opened in its sumptuous Flatiron headquarters—a hip mahogany-lined club room that’s serves as low-key office space for a “curated” group of high-paying habitués—NeueHouse will take over the former CBS radio building on Sunset Boulevard, right next to the Hollywood Palladium. Prime real estate.
NeueHouse has been firming up its art world bona fides recently, constructing a pop-up lounge at the Frieze Art Fair that hosted talks with the likes of Walton Ford, Dan Colen and Lawrence Weiner. A budding art collection at the New York space includes work by Dustin Yellin, Adam Pendleton, Thierry Dreyfuss, and Jill Magid. So, naturally, the City of Angels outpost will draw from the surrounding artists and galleries as well.
“We have already begun speaking with leaders in the local art scene such as Bettina Korek and Jeffery Deitch regarding not only the development of an LA collection but to understand how NeueHouse can best help to support and accelerate the LA art community, with a particular focus on emerging artists,” founder Joshua Abram said in a statement.
And soon the sun will never set on the Neuehouse empire: new extensions of the brand are set to appear in Seattle, San Francisco, London, and Miami. Another New York space is in the works, too. Whither Soho House?