Marina Abramović Makes Movie for Shoe Company, Ruins Performance Art Forever

Ms. Abramović

Abramovic. (Courtesy PMC)

There’s still soccer happening in Brazil, and as a result Adidas has paid Marina Abramović what must be vast sums of money to recreate her performance Work Relation, from 1978, on film, only this time with everyone wearing Adidas. In it, the men and women and Marina Abramović wearing said Adidas walk through Pioneer Works in Red Hook carrying rocks in different ways. It appears to be a metaphor for sports.

And, well, these two minutes of arty rock-moving by people in shiny kicks seem to have enraged everyone. Sorry if Marina’s new Adidas spoiled your day.

Marina Abramović Makes Movie for Shoe Company, Ruins Performance Art Forever