Call it a meeting of the minds: the New York Observer and Gorkana Group—a global media information firm—hosted a celebration for the Observer’s new weekly real estate section Wednesday night. Observer writers and editors, members of Gorkana, and a swath of PR professionals converged on the roof of the Library Hotel for the midsummer party.
Jeni Chapman, Gorkana Group’s U.S. managing director, explained why the partnership is so harmonious.
“The Observer is all about the tracking the movers and shakers of New York. And no one has better access to those individuals than Gorkana,” she told us. “We partner with brands and publications of authority.”
Gorkana Group is a subscription service where professionals can tap into its large database of contacts and connections at many publications and media companies around the world. In doing so, connections are fostered between the PR community and the journalism community.
While—for those in the biz—that’s cause enough to celebrate, tonight was to honor the Observer’s new, fortified real estate section. Each week the paper will feature more of the best in real estate news and commentary.
Ken Kurson, the Observer’s editor, said it was all part of continuing a legacy.
“We’ve always noticed our readers are obsessed with, let’s call it, real estate porn,” Mr. Kurson told the crowd in an informal speech. “But now we have taken it to the next level. We’re devoted to telling the story of how New Yorkers came to be. I welcome it [the section] the same way I welcome Gorkana.”
“I love Gorkana parties,” Meagan Ostrowski, a PR professional with Gutenberg Communications told us. “By bringing together journalists and PR people like me, we get to find out what you [the journalists] like and don’t like. What stories you want to tell. And how we can help with that.”
Above is a collection of photos from the night. All are courtesy of Ronald Riqueros/PatrickMcMullan.com.