Williamsburg Gets a Starbucks and Loses Its Credibility All in One Morning

Time of death: 6 a.m., July 21st (Getty Images)

Time of death: 6 a.m., July 21st (Carl Court/AFP/Getty Images)

In case you were wondering when Williamsburg’s reputation as an artisanal haven would die, it happened at approximately 6 a.m. today, when Williamsburg’s first ever Starbucks opened for business.

According to Grub Street though, there wasn’t much business for most of the morning. While the corner deli was bustling, Starbucks, located in the Karl Fischer condos next to the Metropolitan Avenue subway stop, served only a handful of customers.

But it’s only a matter of time before the Starbucks fever sets in. “It was the same thing when Dunkin’ Donuts first opened,” a passerby noted to Grub Street. “People will be pissed, but then it will get good business because it’s convenient.”

It is hard to argue with free bathrooms and gold cards.