Facebook Builds Yet Another New App — This One For Sharing Private Updates

It's apparently been codenamed "Moments."

We made a new thing lol. (Photo by Justin Sullivan/Getty Images)

We made a new thing lol. (Photo by Justin Sullivan/Getty Images)

Remember how much you totally loved Facebook’s new Messenger app (JK please get it off our phones forever)? Well, there’s a chance Facebook’s going to be releasing another new app — and no, we’re not talking about that Slingshot thing.

Facebook has apparently built an app codenamed “Moments,” according to Techcrunch. The app, should it be released, would reportedly let users share personal updates with small groups of friends and family.

As Techcrunch’s report explains,

The current design features a grid with a few tiles, each which represent a set of close friends or family. Users can tap one of these to quickly share with just them. The goal is to make selective sharing to different sets of people much faster than the main Facebook app, which focuses foremost on content rather than audience.

Techcrunch’s source also compared Moments to Cluster, an app that lets users create “private spaces” to share posts with friends.

To Facebook’s credit, the current process of sharing updates with specific people is ripe for disruption — certainly more so than Facebook messaging ever was.

As Facebook stands right now, whenever we want to share an update with only a few friends, we have to click a To: button, and then annoyingly scroll through a list of all of our friends, ticking off each individual person we’d like to see our post. As Business Insider puts it, “It’s currently a somewhat complicated process that puts a lot of friction between the time you decide to share something and the moment you click ‘post.'”

Then again, this could just be another instance of Facebook trying desperately to be something it’s not. If people want to share an intimate ~moment~ with a small group of people, they still might be more inclined to use Snapchat or iMessage — things they’re already used to using, and that are integrated into their routines. Moments also sounds a little like Google Plus circles — and few people care about those, either.

It should be noted, again, that even though it’s been built, there’s no guarantee Moments will actually be released to the public. If it is released, we suggest Facebook give it a new name that isn’t a copy of a crappy Tinder feature.

Facebook Builds Yet Another New App — This One For Sharing Private Updates