Joe Weisenthal, the executive editor of Business Insider, is leaving for Bloomberg, where he will build a new site to cover markets and finance and host a television show, The New York Times reported this afternoon. Mr. Weisenthal, a former investment analyst and prolific tweet, has been at BI since shortly after the site started in 2008.
He has been a big proponent of the Business Insider brand, and assured his 75.2K Twitter followers that he remains enthusiastic despite his departure:
“I love BI and I never thought of leaving. But Josh Tyrangiel at Bloomberg put together an offer that no journalist could pass up,” Mr. Weisnethal told Business Insider in a post that went up shortly after the Times story and included photos of Mr. Weisnethal over the years.
Bloomberg has been staffing up in recent months. Game Change authors John Heilemann and Mark Halperin were hired in May to launch Bloomberg’s politics site and host their own show, and Verge co-founder Joshua Topolsky went over to Bloomberg during the summer to oversee the digital brands.