Dating app Hinge has just hooked up with some serious cash.
The app, which some have called the “new Tinder,” today announced the completion of a $12 million Series A, bringing their total funding to over $20 million. The funding round was led by Shasta Ventures, with participation from previous investors Lowercase, Great Oaks, Eniac and CAA Ventures, a press release stated.
If you’re unfamiliar with Hinge, the app is kind of like Tinder, except it’s arguably safer; instead of showing you the profile of any old sketchy dude in your geographical area, Hinge only shows you people with whom you share a Facebook friend, or a friend of a Facebook friend.
“We’re about keeping dating real,” Hinge’s CEO and founder, Justin McLeod, told Betabeat in an email. “So we take the best of meeting in the real world—through friends—and make it easier. I think it’s that authentic experience that really resonates with people.”
Besides hiring a new VP of engineering, Hinge will use the funding to “grow its development team, improve the product and scale the app into new markets,” the press release states.
“We will focus on making it easier to actually meet up in real life,” Mr. McLeod said when we asked how, exactly, they’d “improve the product.” “We’re not interested in building an ‘addictive’ app where you’re mindlessly swiping all day long. Hinge is about helping you connect in the real world, in a way that feels as serendipitous as meeting at a friend’s dinner party.”
Besides the funding news, Hinge—which launched in 2013—also announced that it’s quintupled over the past year, and launched in 24 markets. Did Mr. McLeod see Hinge eventually overtaking Tinder as young people’s dating app of choice, we asked?
“We don’t think of Tinder as a competitor actually,” he said. “Tinder and Hinge have different use cases. But Hinge seems to be the go-to for people looking for quality over quantity when it comes to dating, and a really transparent experience.”