David Yurman Nods to Neighborhood’s Arty Past in New Soho Boutique

The designer and his wife lived in SoHo when he was a young sculptor and artist.

David Yurman's new storefront. (Photo courtesy of David Yurman)

David Yurman’s new storefront. (Photo courtesy of David Yurman)

After 34 years of business, David Yurman is opening a second New York City storefront.

The jewelry designer known for his timepieces and engagement rings is setting up shop at 114 Prince St. in Soho. The new store, seen above, is located in Soho’s Cast Iron Historic District, and its façade is a departure from the sleek minimalism of the designer’s Madison Avenue location.

At 2,000 square feet, the boutique contains plenty of nods to Soho’s history as an arts destination.

Mr. Yurman's sculpture. (Photo via David Yurman)

Mr. Yurman’s sculpture. (Photo via David Yurman)

“I cut my teeth as a sculptor and an artist in this neighborhood,” Mr. Yurman said in a prepared release, “it is truly home for Sybil and me. What was the epicenter of gallery culture in New York has since evolved into a vibrant, international destination.”

Two bronze angel sculptures created by Mr. Yurman stand sentry over the store, while the paintings of Mr. Yurman’s wife, Sybil Yurman, decorate the walls. One of the store’s interior walls is full of artistic objects the Yurmans find inspiring.

An art wall inside the store. (Photo via David Yurman)

An art wall inside the store. (Photo via David Yurman)

The boutique will carry Mr. Yurman’s classic collections, timepieces, high jewelry and wedding collection. The store will also have unique pieces created exclusively for the Soho location.