She said “No” to me and slammed the door. She was on my paper route.
I asked out every girl on my paper route. All three of them. I liked having a captive audience. I’d hand them the paper and say, “Want to go to a movie?”
They all said “No.”
Well, one girl said, “Yes” but then the next day her brother told me she really meant “No”.
I made about $2 an hour on my paper route. It took me about four hours a day and then another five or six hours on the weekends collecting money.
One time, delivering papers, a guy drove by and yelled, “one day you’re going to rule the world!”
I guess because delivering papers somehow showed work ethic. I worked hard but hated it. I had no life but delivering papers.
So I will tell you another story. Don’t tell anyone please. It’s our secret. The local video store once gave me pamphlets to put at every house on my route. He gave me a $20 bill. I took it.
Within 15 minutes, I threw all the pamphlets in the sewer and never went back to that store.
All of this is to say:
My daughter is considering taking an $8-an-hour job.
I said to her, instead of that: why don’t you go to Lynda.com or CodeAcademy.com and learn basic WordPress skills. You can make blogs for stores.
It would take you ONE DAY to learn the basics.
Then go from door to door to every store in town.
Say for $1,000, plus $50 a month maintenance, you’ll make their blog or basic website for them and help them upkeep it. If they require a “shopping cart” then charge them $2,500.
She frowned a little and said, “They will say No. They don’t need it.”
She doesn’t want anyone to say no to her. I can relate to that. I don’t like it when people say No to me either.
I said, “O.K., we have about 40 stores on this street. Let’s say only two say yes. That’s $2,000. It will take you ten hours to do the work.
That’s $200 an hour instead of $8 an hour.
And then the $100 a month you make in maintenance will take you about two hours a month.
Here’s another idea, I said. To be on Wikipedia you need about 10 media references.
We were in a restaurant. I pointed at the wall. “How many reviews does this restaurant have.”
She was digging in. “I don’t know.” She looked away.
“More than ten,” I said. “So you can make a Wikipedia page for them. Charge $200. Maintain it for $10 a month.”
Or maybe every store needs a Facebook page. One in 7 Americans are on Facebook RIGHT NOW THIS SECOND.
Restaurants can use their Page to get local customers to “Like” them in exchange for coupons and future messages.
Again: $500 for setup and $20 per store per month to maintain.
She didn’t want to do it. It’s not a skills issue. ANYONE can get the skills by studying one or two online courses for about a day or two.
She does have skills at drawing logos, editing short videos, and some basic design skills she can improve with a course or two.
On fiverr or freelancer.com she can do an infographic for $20-50 and it would take her thirty minutes.
Why work for a boss?
Here’s my guess. She wants to work at a hang out place. So she can work while seeing her friends.
O.K., I get that. I would love to work at the same time that I hang out with my friends.
But if she started doing what I suggest here’s what she would learn:
A. SHE WOULD CREATE SOMETHING OUT OF NOTHING
Most jobs don’t let you create something out of nothing.
You just move some shit over to some other shit and get paid shit.
The best things in the world are when you create something out of nothing. Like: I created her (in part) out of nothing.
I admit I had help with that.
B. BASIC COMPUTER SKILLS
Seriously: if you think you don’t have computer skills, take three online courses.
Now you are in the top 1 percent of the world in computer skills and can charge for those skills.
The most AMAZING skill to learn. I’ve put in my 10,000 hours of being rejected. I am a MASTER of rejection.
Every time you get rejected you learn a little more about yourself, about how to approach people, about building strength, about getting out your comfort zone.
She’ll learn to look at a situation and find what the urgent problem is, what a useful solution can be, and how can she uniquely solve it.
E. YOUR NEW BEST CUSTOMERS ARE YOUR OLD CUSTOMERS
Once she starts making money she’ll do what most people do – she’ll want to make more money. There’s only two ways people who make money make more money.
- Get new customers.
- Offer your old customers new services.
No. 2 is the most reliable technique people have used since 3,000 BC. Which would force her to learn even newer skills and solve bigger problems for her customers.
Maybe someone wants a shopping cart integrated with a database of products.
That’s too much for my little girl to handle.
She can outsource that to India for $100 and pocket $900. Not so bad.
Ultimately, customers become friends. How come? Because in a good business you don’t want to do business with people you don’t like.
People think business is Shark Tank. Real business is more like “Tuna Tank”.
Customers become friends, they become testimonials, they pay your bills, they refer other customers to you.
Some customers even want to smoke crack with you but I’d advise her against that.
Customers are a good, fun thing and some of them end up changing your life (don’t smoke crack with them, honey).
H. YOU DON’T NEED A BOSS TO MAKE MONEY
Remember: every time you have a boss—he’s taking some of your money. And his boss is taking some of your money.
I hope my daughter will do one of these things but I don’t think she will.
I hope my daughter realizes that the average multimillionaire has seven different sources of income. A job is only one source.
Being an Entrepreneur is also ONLY ONE SOURCE.
I don’t recommend being an entrepreneur (i.e. starting a company, hiring employees, having an 85% chance of failure and depression) unless you are a masochist.
Some people say to me, “how can I convince so-and-so to “choose themselves” or “not go to college” or “be more creative” or “quit their job” or …” .
You can’t. Nobody can. And I guess that’s the whole point.
I couldn’t convince Beth Mosesman on my paper route to date me. Even though my braces were glistening with passion. My greasy hair was reflecting the sun. My paper route was reeking of luxury.
I can’t convince my daughter to make money the way I want her to.
The best I can be is a good example. Sometimes I’ve been a bad example but all I have to work with is “now”.
Right now she’s a teenager so doesn’t really listen to me. Teenagers have to bond with their peers and reject their parents because 200,000 years ago it was their peers that would save them from lions. Not old people like me.
I don’t know if I could save my daughter from a lion but I would try.
But she still watches what I do.
But only for a little while. The sun will come up again tomorrow. It will power the entire planet. Nothing can stop it.
What does this have to do with my daughter rejecting my advice? I don’t know.
James Altucher is a hedge fund manager, entrepreneur and bestselling author. He has founded or co-founded more than 20 companies, including Reset Inc. and StockPickr. He has written 11 books and for The Financial Times, The Wall Street Journal, TheStreet.com, Forbes and TechCrunch.