Here Comes Caitlyn: Bruce Jenner’s New Look Unveiled on the Cover of Vanity Fair

She's not the only member of the family to share some big news this week.

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Caitlyn Jenner for Vanity Fair’s July 2015 issue

The Kardashians are really fighting for their moment in the spotlight today. Kim Kardashian is basking in the glow surrounding the announcement of her second pregnancy. Kendall and Kylie Jenner have released a first look at their forthcoming Topshop collaboration. But it looks like Bruce Jenner will be victorious as the most talked about member of the Kardashian klan today: she’s offered Vanity Fair an exclusive on her new look and her new name, Caitlyn. All of which is unveiled on their July 2015 cover, which was shot by Annie Leibowitz. Considering Kim also landed the cover of Glamour‘s July issue to talk more about her second pregnancy, it looks like there’s another winner today: Condé Nast.

Jenner has been slowly opening up to the public about his new identity, the first big moment of which was a two-part special of Keeping Up With the Kardashians this past May. Through that TV special she shared details of this transformation to her family, but she decided to keep quiet on what her new name would be.

Now that it’s out in the open, one of Caitlyn’s first moves was to get a new verified Twitter handle, @Caitlin_Jenner, and share some words on the cover:

The Vanity Fair issue will hit newsstands on July 9, but in the meantime the magazine is offering a behind-the-scenes video of the cover shoot as well as a few blurbs from the interview conducted by Friday Night Lights author Buzz Bissinger. On why she went public with this journey, Jenner said: ““If I was lying on my deathbed and I had kept this secret and never ever did anything about it, I would be lying there saying, ‘You just blew your entire life.’ ” For her first public appearance post-announcement, Caitlyn will receive the Arthur Ashe Courage Award at ESPN’s ESPY, in Los Angeles on July 15.

Here Comes Caitlyn: Bruce Jenner’s New Look Unveiled on the Cover of Vanity Fair