Be it Rafael Nadal-sponsored tennis attire or a handbag line, one marketing tactic seems to be all the rage these days amongst fashiony folk: parading around nearly-naked models.
The latest instance of near-nudity occurred yesterday at L.A. boutique Ron Robinson, where actress Jessica Biel attended the launch of BARE’s autumn/winter 2015 collection. (Ms. Biel’s brother, Justin, is director of communication for the upscale travel accessories line designed by Grason Ratowsky.)
On a photography set within the store, attractive men and women posed clothes-less, nothing on their bodies but underwear and one of BARE’s luxurious travel totes.
The reason for the nearly-naked photo shoot? Last night’s event also celebrated the brand’s #BareItAll campaign, a collaborative photography project wherein “interesting, dynamic people around the world” were photographed naked alongside BARE accessories. In one shot, a 51-year-old “photographer, artist, and visionary” poses on a white couch, a BARE bag by her side. In another, a 28-year-old singer/songwriter sits naked in a swivel chair before a keyboard, a BARE bag on the floor next to a guitar and a set of headphones.
Ms. Biel’s brother, Justin, as well as designer Mr. Ratowsky were also photographed for the campaign.
“Participants are shot in the bare to communicate the idea of openness in respect to individual differences, vulnerability in respect to true self portrayal and magnificence in respect to pure self-expression,” was the brand’s grandiose claim.
As far as we can tell from last night’s photos, Ms. Biel, who looked ultra-chic in a Self Portrait jumpsuit, did not join them in stripping down.