Cinnamon Toast Crunch already has “the taste you can see,” and now it wants to see you eating cereal.
The maker of everyone’s favorite sugary squares has introduced the Selfie Spoon, a selfie stick you can eat with because the end you hold is also a spoon. Cinnamon Toast Crunch is encouraging users to post pictures of themselves using the selfie spoon on social media.
The stick, which extends 30 inches, is only available in purple, and you can only buy one per person (can’t be too selfish!). But on the bright side, it’s free aside from shipping and handling.
Looks like breakfast is now being served with a side of narcissism.